Elevate your perception
Drive your business
Protect your brand
Helping you thrive
Healthcare, tourism, economic development, finance, and more…
Across industries and audiences, I enable measurable results.
It starts with the right-sized strategy and tactics to help your business thrive.
Together, we’ll get a deeper understanding of your company and the market, uncover untold stories, and inspire action. Companies and communities come to me to complete effective marketing on time and on budget.
Accelerate your success
Audit & Align Marketing
Starting with a deep understanding of your audience, I help you craft strategies and systems that combine tech, data, and narrative to drive measurable impacts.
Brand Strategy & Management
As the market and your company evolves, so does the way you present your company to the world. I keep you relevant without losing site of who your company is at its core.
PR & Crisis Communications
A single trending post or change from the Environmental Protection Agency can put your company in the crosshairs. My proactive and reactive PR experience can keep your company in the right light.
Content & Communications
Facts and figures, studies and data. While important, details alone don’t inspire most people. I can find the compelling stories behind your brand that connect with your audience.
Real results
Crafting compelling narratives
HemaSource saves healthcare companies millions on disposables like exam gloves. But, describing that work can be dull.
I reframed their unique value proposition, injecting some attitude and personality.
19.7% increase in AI search results
Helping investors grasp ground breaking innovations
Targeted Search Engine Optimization efforts netted a 19.7% increase in AI search overview content in a single month across over 600 keywords.
Neutrophil extracellular traps (NETs) aren’t widely understood, yet. That’s why I helped the Santersus CEO convey their technology’s purpose through a common experience - a clogged bathroom sink.
His presentation stood out at the Medtech Innovator Radar Forum.
Cost per lead 53% below the healthcare average
Generating 33% more parent leads per month while reducing the cost per lead to $187 (53% below healthcare average).
Shifted perceptions of breast milk donations
It started with key advocates and influencers across the EU. Together, we concentrated efforts to dispel misinformation and compel people to agree that women should be compensated for donating their breast milk.
Energizing tradeshows
Getting noticed on a show floor is one thing. Getting attendees to wait in line just to interact with your brand takes it to a whole new level.
By creating custom games and leader board displays, we actively engaged show attendees. Plus each game tied back into key product attributes without losing a focus on the fun.
Stand out
Without a single word, the trade show stand built entirely from flasks quickly conveyed the purpose and benefit of the Quantum, automating cell expansion.
Door hangers and print ads created intrigue ahead of the congress.
We took a novel approach to generate leads with a photo sharing site that gave lab techs a way to give their ideas on what to do with their soon-to-be antiquated manual flasks.
