Articles

Here you’ll find my latest articles on narrative strategy, brand clarity, and the evolving role of communications. If you want to understand how I think, how I lead, and how I help organizations communicate with purpose and precision, you’re in the right place.

A tablet on a black table displaying a digital bookstore or library with book covers, while a stack of books is positioned behind it on the left side of the image.
A presentation slide with the title "Parent-Informed Products Perform Better" and a list of four benefits: "Integrate more smoothly," "Resonate more deeply," "Reduce friction," and "Strengthen trust." The slide features a teal illustration of a parent holding a child, with their child extending an arm. The background is light gray with a yellow-green horizontal stripe at the bottom, and a note at the bottom states, "Companies don't need parent voices. They need parent expertise."

Parents Are the Untapped Consultants Health & Biotech Companies Need

Download

Why Healthcare Brands Struggle to Connect with Clinicians When They Try to Sound Like Tech Companies

A presentation slide titled 'Tech Language That Undermines Trust' lists phrases like 'Revolutionizing healthcare,' 'AI that replaces clinicians,' 'Reinventing medicine,' and 'Healthcare at the speed of life,' with a skull and crossbones icon indicating distrust in the tech language used in healthcare. The slide is branded with 'spectacles Communications' at the bottom.
Download
A motivational message about trust and credibility with a brain icon, the Spectacles Communications logo, and a tagline about turning complexity into clarity.

The Science of Believability: Why Some Stories Earn Trust & Others Collapse

Download
A presentation slide explaining that content becoming infinite causes value to collapse, citing AI and digital tools enabling instant publishing and content overload. The slide references a source by Shirky and features the Spectacles Communications logo at the bottom.

Are Thoughts as Valuable as They Used to Be?: The Greatest Inflation Crisis of Our Time Isn’t Economic, It’s Intellectual

Download
A motivational poster discussing the importance of repetition in communication and marketing, featuring a stylized checkmark icon inside a circular arrow. It emphasizes that clarity and discipline are essential, with the main message: "Repetition isn’t redundancy."

Most Brands Don’t Have a Messaging Problem — They Have a Messaging Discipline Problem

Download
A slide discussing the importance of genuine connections over tactics, featuring a brain with a question mark, emphasizing listening, absorbing, and caring in relationships.

Narratives Open Doors, Connections Keep Them Open How Genuine Relationships Keep Your Business Thriving

Download
A graphic with a podium showing first place with a trophy, second, and third place. Text reads: 'DISTINCTIVE LANGUAGE IS:' followed by a list of five points: 1. Specific, 2. Quantified, 3. Mechanistic, 4. Clinically relevant, 5. Adoption-aware. A caption at the bottom says: 'Use Precise Language to Standout from the Sea of Sameness'.

Are You a Soundalike Science Company? Understand the Sea of Sameness and How to Stand Out

Download