Real results

Helping investors grasp innovations

Neutrophil extracellular traps (NETs) aren’t widely understood, yet. That’s why I helped the Santersus CEO convey their technology’s purpose through a common experience - a clogged bathroom sink.

His presentation stood out at the Medtech Innovator Radar Forum.

19.7% increase in AI search results

Screenshot of a Google AI search results page for 'human milk fortifier made from human milk,' showing a highlighted snippet about Prolacta Biosciences' Prolact+ human milk-based fortifier for premature infants.

Targeted Search Engine Optimization efforts netted a 19.7% increase in AI search overview content in a single month across over 600 keywords.

Crafting compelling narratives

Digital ad for HemaSource describing why the logistics work they do is not sexy.

HemaSource saves healthcare companies millions on disposables like exam gloves. But, describing that work can be dull.

I reframed their unique value proposition, injecting some attitude and personality.

Cost per lead 53% below the healthcare average

Information page about Prolacta's breastmilk-based fortifiers and formulas for preemies, featuring icons of a hospital, a baby, and a medicine bottle, with details on trusted NICU use, creation for preemies, overnight availability, and contact information for support.

Generating 33% more parent leads per month while reducing the cost per lead to $187 (53% below healthcare average).

Shifted perceptions of breast milk donations

Infographic explaining the quality and safety guidelines human milk donors follow.

It started with key advocates and influencers across the EU. Together, we concentrated efforts to dispel misinformation and compel people to agree that women should be compensated for donating their breast milk.

Energizing tradeshows

Getting noticed on a show floor is one thing. Getting attendees to wait in line just to interact with your brand takes it to a whole new level.

By creating custom games and leader board displays, we actively engaged show attendees. Plus each game tied back into key product attributes without losing a focus on the fun.


A woman playing a custom video game on a screen at conference, with two other screens show a leaderboard, and informational signs about blood donation in the background.
Screenshot of a digital game interface titled 'Cell Craze' with instructions on blood component collection and a play button.
Screenshot of a custom created match-three puzzle game featuring colored medical test tube icons such as White Blood Cells, Calcium, Platelets, Creatinine, Red Blood Cells, and others.
Screenshot of a virtual laboratory game called Bioreactor Blast that features a simulation of cells and waste removal. The screen displays a large white box with the game instructions and a play button, along with a colorful illustration of a cell, gauges, and meters.
The Quantum cell expansion medical device placed on a display stand with manual Flasks.

Stand out

Without a single word, the trade show stand built entirely from flasks quickly conveyed the purpose and benefit of the Quantum, automating cell expansion.

A door hanger brochure with a hanging hole at the top, promoting cell culture at a trade show booth. Featuring an alternative use for flasks, a gold fish aquarium.

Door hangers and print ads created intrigue ahead of the congress.

A tech in a white lab coat holding a transparent flask with a goldfish inside to show an alternative use for flasks now that the Quantum cell expansion systems automates the process.
A person holding a smartphone takes a photo of flask filled with colorful jelly beans. The image was a submitted idea for alternative uses for flaks.

We took a novel approach to generate leads with a photo sharing site that gave lab techs a way to give their ideas on what to do with their soon-to-be antiquated manual flasks.

Bolster your business

I’ll be with you every step of the way.

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